PRESS INFORMATION

Date: February 2011

MOTORCYCLE INDUSTRY FIRST

e-MOTIVE PILOTS ‘RIDE GREEN’ SCRAPPAGE SCHEME FOR ELECTRIC SCOOTERS

No fuel, no tax, no congestion charge, no emissions – and now with £500 off

e-motive, one of the most established companies selling electric scooters in the UK, is to pilot ‘Ride Green’, its own version of the Government’s highly successful scrappage scheme for cars - but for motor bikes and scooters.

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e-motive e1
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e-motive e3

Anyone with a motor cycle or scooter with a current MOT – any age or condition - can part exchange it and receive a £500 allowance against the purchase price of a new e1 or e3 e-motive electric scooter.  The trial scheme is being piloted during February and March by one of e-motive’s dealers, BVM-Moto www.bvm-moto.co.uk and if successful will be rolled-out across the country.  (Subject to availability and Terms & Conditions – see below).

Virtually identical in appearance to their petrol powered equivalents, an e-motive scooter offers running costs of just 1 penny per mile.  Requiring little more than an electric charge every 70 miles* from a domestic electrical supply, it needs no fuel, oil or spark plugs, and apart from tyres, is virtually maintenance free.

* - subject to speed, weather and battery condition.

Example prices:

*1 plus new registration fee of £55

Peace of mind

All e-motive scooters come with a comprehensive two-year unlimited mileage warranty for the bike, while Silicon batteries carry a 12 month warranty, and 24 months for the Lithium Ion battery.
For added peace of mind, all new e-motive electric scooters also come with two years free AA roadside assistance.

Commented Paul Williams, managing director of e-motive’s importer, Koelliker UK, “At around 1 penny per mile, an e-motive scooter is cheaper than taking the bus!  It provides all the benefits of ‘go when you like’ personal transport without the hassle, while also doing your bit for the environment.

“With petrol prices now nudging £1.30p/litre, and the cost of public transport and car parking on the rise, an increasing number of people are beginning to explore how they can travel more economically.  Whether for commuting to work, shopping or just getting around and socializing, an electric scooter gets you there more cheaply; and with zero emissions, you’re not creating CO2 pollution and smelly exhaust fumes.”

Who is e-motive?
Unlike many companies selling electric scooters, e-motive is part of an established vehicle distribution company, Koelliker UK Ltd.  The company operates nationally with the backing of an established network of retailers.  This means you can test-ride scooters before purchase, get specific advice from knowledgeable technicians and also get full after-sales servicing and support including AA roadside assistance.

Living with an e-motive scooter
An e-motive scooter takes its power from a series of batteries that are charged-up from your standard 240volt mains supply at home.  These drive a highly efficient, low-maintenance brushless electric motor.  Just turn the key to ‘on’, twist the throttle and the motor turns the wheels.  Acceleration is surprisingly swift, but all you hear is a faint ‘whirr’.  There’s no need for an exhaust pipe, because there is no exhaust, helping to keep the bike, your clothing and the air around you completely clean.  So you can hear birds singing, breathe more easily and savour the smell of the countryside.

It is calculated to cost about 1p a mile to run an e-motive scooter, and you can recharge the batteries up to 2,000 times before they need recycling.  Under normal use, the battery should last up to three years.

Technical information

*1 maximum range subject to speed, weather conditions and condition of battery
*2 charge-up time 6-10hrs with silicon battery
 
Terms & Conditions
The offer applies to one part exchange per new e-motive scooter, and must have a current MOT.  Subject to stock availability, the offer finishes on 31 March, 2011.

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Note to editors
To download this release and hi-res images via the LawsonClarke PR on-line press office go to:
http://www.lawsonclarke.co.uk/releases/emotive/020211emo.htm

Further information:                                  Media contact:
Paul Williams                                              Jeremy Clarke / Tracey Bretherton
Managing director                                        LawsonClarke PR
Koelliker UK Ltd                                          4 Dollar Street
Unit M                                                        Cirencester
Presidents Way                                          Gloucestershire
Luton LU2 9NL                                            GL7 2AJ

Tel: 01582 488192                                       Tel: 01285 658844
E-mail: p.williams@koellikerukltd.co.uk         E-mail: clarke@lawsonclarke.co.uk
Web:  www.e-motiveuk.co.uk                        Web:  www.lawsonclarke.com

Sales enquiries to:
Tim Stubbs
BVM-Moto
London Road
Stroud
Gloucestershire GL5 2DA

Tel:     01453 762743
E-mail: tim@bvm-moto.co.uk
Web: www.bvm-moto.co.uk

Ref: EM01/2011